The Ukrainian State Border Guard Service (SBGS) has launched an information campaign entitled ‘Smuggling is an illegal activity, not earnings’. The campaign has been developed in cooperation with the EU Advisory Mission in Ukraine as a part of its support to Ukrainian Civilian Security Sector institutions in the field of strategic communications.
The campaign aims to inform citizens of the Transcarpathian and Chernivtsi regions that smuggling not only devastates the national budget but also contributes to the growth of corruption, hinders Ukraine’s integration into the EU, and negatively affects its international reputation.
“We are sure that by supporting efforts to communicate with the public in an honest, transparent and accountable way, we can… change their attitude towards unlawful behaviour, such as smuggling,” said EUAM Strategic Communications Advisor Ilmar Kahro. “With this campaign, we are trying to make the connection between smuggling and people’s own well-being.”
According to the all-Ukrainian public opinion survey conducted by EUAM in autumn 2020, the level of trust towards the SBGS is 50%.
The EU Advisory Mission advises and mentors Ukrainian civilian security sector actors to support reforms aimed at establishing sustainable institutions that are effective, accountable and enjoy public trust.